Jan 11, 2010

From the desk of Michael Santomauro: FIRST time in Amazon's history...

 

Jan. 11, 2010

From the desk of Michael Santomauro:

Dear Friend,

As an on and off shareholder of Amazon.com, I watch its business model with great interest. I am 100 percent sure, this is the first time in Amazon's history, that a book's release on the same day would get more one star ratings than five star ratings, as a protest vote at the publisher for not offering it as a Kindle edition on the same day as the print edition. 

The SAME running theme for all 17 one star reviews on January 11, 2010: 


--No Kindle, no purchase--


17 one star reviews on the same day, compared to 13 five star reviews also on the same day. Not a 'one star review' had anything to do with the book, just angry consumers, because it was not an E-book--yet. Amazon is allowing non-book reviews to lower the rating of the book based on anger, this is truly amazing history in the making.


Writers and publishers take note, just like MP3 changed the music industry forever, electronic book readers will change the way we read books. Many of the one star ratings say they refuse to buy print books, to save trees, or that they don't have the space for more print books in their home. 

SEE LINK for consumer advocacy in progress and the history of book publishing changing in the process:

Customer Reviews




Product Details

  • Hardcover: 464 pages
  • Publisher: Harper (January 11, 2010)
  • Language: English
  • ISBN-10: 0061733636
  • ISBN-13: 978-0061733635
  •  (32 customer reviews)
  • Amazon.com Sales Rank: #1 in Books (See Bestsellers in Books)


Peace.

Michael Santomauro
Editorial Director
Call anytime: 917-974-6367
ReporterNotebook@Gmail.com


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