Very odd that this article considers "Whiteness Studies" ("WS") to be something white Americans are doing to cope with their declining condition, and thus an indicator of increasing white racial consciousness.
The exact opposite is actually the case. "Whiteness Studies" are explicitly anti-white, criticizing and even denying the existence of the white race.
Writer David Horowitz draws a distinction between whiteness studies and other disciplines. "Black studies celebrates blackness, Chicano studies celebrates Chicanos, women's studies celebrates women, and white studies attacks white people as evil."
Barbara Kay, a columnist for the National Post, has sharply criticized Whiteness Studies. She wrote that Whiteness Studies "points to a new low in moral vacuity and civilizational self-loathing" and is an example of "academic pusillanimity." According to Kay, Whiteness Studies "cuts to the chase: It is all, and only, about white self-hate."
Regarding the Center for the Study of White American Culture (CSWAC), a think tank for Whiteness Studies, Kay noted that CSWAC co-founder and executive director Jeff Hitchcock has stated that: "There is no crime that whiteness has not committed against people of colour... We must blame whiteness for the continuing patterns today... which damage and prevent the humanity of those of us within it."
Kay also wrote that:[Whiteness Studies] teaches that if you are white, you are branded, literally in the flesh, with evidence of a kind of original sin. You can try to mitigate your evilness, but you can't eradicate it. The goal of WS(Whitness Studies) is to entrench permanent race consciousness in everyone -- eternal victimhood for nonwhites, eternal guilt for whites -- and was most famously framed by WS chief guru, Noel Ignatiev, former professor at Harvard University [sic, Ignatiev was a Ph.D. student and then a tutor at Harvard, but never a professor], now teaching at theMassachusetts College of Art: "The key to solving the social problems of our age is to abolish the white race -- in other words, to abolish the privileges of the white skin."